About us
Forwhen you need to do anything else.
You love spending time with your kids, but life still gets in the way. There’s always a work emergency, a nanny calling out sick, or just the desire to take a breather and have a much-needed catch-up with friends. Finding someone trusted to take care of your little one when anything else comes up shouldn’t add more stress to your plate.
Currently, looking for a babysitter looks like scrolling through endless posts on community groups or dealing with faceless platforms with hidden fees and rigid policies. No thanks. You deserve a better, more human way to meet your next sitter.
Meet Forwhen—your neighborhood’s best kept secret for curated, on-demand childcare. We’re building a platform where finding a sitter is as easy as sending a text.
Meet the founder
Ellie Benner is a veteran of consumer startups like Away and Paperless Post, where she developed a passion for creating exceptional customer experiences. During a career break, she started babysitting and quickly noticed the many gaps in the industry. Driven by her own frustrations and curiosity, Ellie surveyed other sitters and families to understand what was missing and set out to create a better experience for everyone. As a new mom, she is committed to making life easier for parents—one babysitter at a time.